NEA Feedback & Midterm Feedback
Friday 29th November 2024 CourseWork: - rerecord performance in studio - add more narrative shots for variety - more images - more digital convergence Midterm: 3) What could have been mentioned: - representations to construct viewpoints to target audience - Stereotypes, counter stereotypes, essentialism, social constructionism - meanings constructed - advertising often constructs a variety of aspirational viewpoints - different representations may be communicated within the same advert. - meaning are likely to be uncontroversial to avoid alienating the audiences - audiences may no respond in a more active way. representations: - campaign objectives: challenge stereotypes - Disability, disabled sports person, 'smooth moves' - not restrained by his disability, happy - French, romantic 'smooth moves', multiculturalism, - men with disabilities Target: Don't forget to answer the broad question, advertising in general. 4) - media language!!!!!!!!! conforms: - Vibrant co...